Who We Are

This website is maintained and funded by a family in the San Francisco Bay Area. We receive no outside funding or support from groups or organizations to date, nor are we affiliated with any organizations. Any information provided to us will not be used without the user's expressed consent. Some items on our store are sold at a loss, like stickers, in order to share the message widely, while other items like shirts generate a small profit, 100% of that is passed on to the Open Rescue Network of DxE.

Our History

Once we received information in the summer of 2014 that Whole Foods Market decided to start slaughtering our pet for profit, to turn it into a more lucrative source of revenue with little thought towards it's care or treatment we decided to act. Our family had a long history (albeit with many reservations) with the company and after receiving no response from their management decided to start giving away bumper stickers along with demonstrating outside local stores but it didn't seem to be enough. Store employees, at the direction of management, were very hostile and generally tried to intimidate all involved, even small children. At one store demonstration a customer suggested we setup a website. After passing out a few hundred stickers, and to keep the actions going, we decided to start selling them, even if at a loss. The response to 2 self-made inkjet transfer shirts around town was compelling enough to see a need so we placed our first order in April of 2015.