Alexandre Family Farm Loses Two Certifications

After Farm Forward exposed serious animal welfare concerns at Alexandre Family Farm, the company has now lost two of the certifications it relied on to market itself as a humane and regenerative dairy.
Alexandre can no longer claim the “Certified Humane” and “Regenerative Organic Certified” (ROC) certifications, or use them to enable and perpetuate consumer fraud and the abuse of dairy cows we uncovered. Read more from Farm Forward here.
For many consumers, the distinctions between meaningful and meaningless certifications are nearly impossible to parse. Labels blur together, and companies benefit from the appearance of oversight even when the standards behind those labels are weak.