We have always felt that Global Animal Partnership has been a deceptive marketing tool for Whole Foods. It's profitable #HumaneWashing that dissuades consumers from confronting the reality behind their choices. Many animal welfare groups that originally signed on with them have since pulled out once they realized their relationships were being used to benefit Whole Foods' bottom line and not the animals. Investigations have shown that even the lauded Step 5 rating is not "humane." See the story from Civil Eats here.